Case Studies
Case Studies
Search results and AI referral reports, with the evidence in context.
Read the comparison periods, the page-level findings and the limits behind each headline. The collection includes Search Console comparisons, campaign accounts and AI referral report reviews. We label recommendations separately from completed work and distinguish recorded clicks or events from confirmed enquiries and sales.
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Explore our workProof with context
How to read these case studies
A search comparison can show more clicks alongside lower CTR or worse average position. An AI referral report can identify useful pages to review without proving a sale. Read those trade-offs before deciding which questions apply to your own website.
Explore Our SEO Case Studies
Filter by industry, then check the source, comparison window and metric definition. Search clicks, AI referrals and confirmed customer outcomes answer different questions.
Construction
Custom Home Builder
+33.8%
Added 2,433 organic clicks. Impressions and CTR increased while blended average position worsened; the totals do not establish why.
9,634Clicks
+2,433Extra clicks
90 daysTimeframe
Industrial
Building-Products Supplier
+671%
Moved from 170 to 1,311 organic clicks as impressions and average position both improved from a small base.
1,311Clicks
11.2Avg. position
90 daysTimeframe
Industrial
Garden Products Supplier
+48.9%
Added 921 clicks with little change in total impressions and a higher CTR. The totals do not establish whether the query or demand mix changed.
2,804Clicks
4.83%CTR
90 daysTimeframe
Industrial
Pool-Control Systems
+79.8%
Clicks rose 80% as impressions more than doubled. Average position worsened and CTR fell; these are search totals, not quote or installation counts.
302Clicks
+152%Impressions
90 daysTimeframe
Construction
Regional Scaffolding Contractor
+19.7%
More organic clicks despite fewer impressions, with stronger average position and click-through rate.
1,216Clicks
14.7Avg. position
90 daysTimeframe
Industrial
Metal Recycling Business
+25.3%
Added 4,621 organic clicks alongside more impressions, with the worse blended average position kept visible.
22,873Clicks
+519kImpressions
90 daysTimeframe
Industrial
Industrial Equipment Manufacturer
+49.7%
Organic clicks grew from 704 to 1,054 alongside more impressions. Average position worsened and CTR fell; query relevance is not established by these totals.
1,054Clicks
+68.9%Impressions
90 daysTimeframe
Legal
Personal-Injury Law Firm
+106.5%
Doubled organic clicks from a modest rise in exposure, with stronger average position and click-through rate.
2,065Clicks
0.60%CTR
90 daysTimeframe
AISaaSreport review
AI Search
TeamStats
Report review
TeamStats report review: separate AI-answer samples from referral visits and examine the team-management page alongside football resources. teamstats.net
AppPage review
VisitsReferral data
AnswersSeparate sample
AIB2Breport review
AI Search
FinTech SaaS
Report review
FinTech SaaS report review: distinguish educational research, existing-user support and product evaluation before assigning commercial value to traffic.
HelpSupport pages
LearnResearch pages
DemoEnquiry path
AIShopreport review
AI Search
Lost Dutchman Leather
Report review
Lost Dutchman Leather report review: compare product and collection entries, then check the specifications and purchase terms shoppers need. lostdutchmanleather.com
FitProduct detail
ChoiceCollections
OrdersEvent checks
AIBridalreport review
AI Search
Emily Bridal
Report review
Emily Bridalwear report review: use dress-style, designer and fabric entries to prioritise useful shopping and appointment information. emilybridalwear.co.uk
StyleCategories
DressProduct detail
VisitAppointments
AILocalreport review
AI Search
Newbury Self Storage
Report review
Newbury Self Store report review: connect storage advice to accurate facility information and a relevant quote route. newburyselfstore.co.uk
GuidesAdvice pages
UnitsService detail
QuoteEnquiry path
Bridal Fashion
Emily Bridal
+137.5%
The Search Console comparison for Emily Bridalwear (emilybridalwear.co.uk) shows more clicks and impressions over three months versus the same period a year earlier.
+137.5% Organic Clicks
+118.1% Impressions
3 mo. Timeline
E-commerce
Lost Dutchman Leather
+49.3%
The Search Console comparison for Lost Dutchman Leather (lostdutchmanleather.com) shows higher clicks and CTR over three months versus the same period a year earlier. It does not isolate the effect of snippet edits.
+49.3% Organic Clicks
+45.2% CTR
3 mo. Timeline
Sports & Entertainment
TeamStats
+34%
The Search Console comparison for TeamStats (teamstats.net) shows clicks rising from 200K to 268K over three months versus the same period a year earlier, not a measured manager-acquisition campaign.
+34% Organic Clicks
+29.3% Impressions
3 mo. Timeline
Beauty & Wellness
Phoenix Brighton Spa
+70%
The six-month Search Console comparison for Phoenix Brighton Spa (phoenixbrighton.co.uk) shows higher clicks and impressions alongside lower CTR and worse average position. It does not measure footfall.
+70% Organic Clicks
+188% Impressions
6 mo. Timeline
Automotive
Car Recycling Business
+29%
The car-recycling comparison shows more organic clicks and impressions, while CTR fell from 4.1% to 3.0%. Search Console does not establish qualified leads.
+29% Organic Clicks
+78% Impressions
3 mo. Timeline
Business Consulting
Conscient
+19%
The six-month comparison for Conscient (conscient.co.uk) shows clicks rising from 13.2K to 15.7K versus the previous six months. Impressions increased, but CTR fell by 1.2 percentage points.
+19% Organic Clicks
+86% Impressions
6 mo. Timeline
Fitness
Speediance AU
+66%
Boosted organic visibility for Speediance AU (speediance.com.au) in a crowded home-gym market.
+66% Total Clicks
+22% Impressions
6 mo. Timeline
Fitness
Speediance UK
UK campaign
UK fitness ecommerce work for Speediance UK (speediance.co.uk): product search intent, technical review and campaign approach.
UK Storefront
Fitness Ecommerce
SEO Campaign work
Fitness
Speediance NZ
+177%
Grew organic search for Speediance NZ (speediance.nz) on smart home-gym equipment terms.
+177% Total Clicks
+84% Impressions
6 mo. Timeline
Automotive
Car Auction Platform
+32%
The car-auction comparison shows more impressions and clicks, but average position worsened from 31.7 to 39.7 and CTR fell.
+32% Impressions
+5% Clicks
6 mo. Timeline
E-commerce
Boiler & Heating Spares
+18%
The heating-parts comparison shows higher organic clicks and impressions over six months versus the previous six months. The chart does not isolate the effect of catalogue changes.
+18% Clicks
+10% Impressions
6 mo. Timeline
Local Services
ThermoPest
+128%
The Search Console comparison for ThermoPest (pest.co.uk) shows more clicks and impressions over six months versus the previous six months. It does not establish a core-update recovery mechanism.
+128% Clicks
+147.6% Impressions
6 mo. Timeline
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