Professional Service
Case Studies
Real search improvements, with the commercial context left in.
The useful bit is not the percentage on its own. It is the problem, the diagnosis, the work carried out and why the result mattered. These case studies show how SEO becomes more valuable when technical fixes, better pages, content and conversion paths point in the same direction.
Proof with context
What these case studies prove
We are not interested in vanity traffic. The best SEO work either unlocks demand that was already there, fixes a bottleneck that was suppressing rankings, or makes an existing page better at turning searchers into leads.
Explore Our SEO Case Studies
Filter by industry and look beyond the headline metric. The stronger stories show search visibility becoming enquiries, sales opportunities or cleaner market coverage.
Construction
Custom Home Builder
+33.8%
Added 2,433 organic clicks. CTR improved while blended position softened as coverage widened.
9,634Clicks
+2,433Extra clicks
90 daysTimeframe
Industrial
Building-Products Supplier
+671%
Moved from 170 to 1,311 organic clicks as impressions and average position both improved from a small base.
1,311Clicks
11.2Avg. position
90 daysTimeframe
Industrial
Garden Products Supplier
+48.9%
Added 921 clicks from almost the same impression base. CTR did the work, not market growth.
2,804Clicks
4.83%CTR
90 daysTimeframe
Industrial
Pool-Control Systems
+79.8%
Clicks rose 80% as impressions more than doubled. Blended position and CTR softened, so coverage is the honest story.
302Clicks
+152%Impressions
90 daysTimeframe
Construction
Regional Scaffolding Contractor
+19.7%
More organic clicks from a tighter search footprint, with stronger average position and click-through rate.
1,216Clicks
14.7Avg. position
90 daysTimeframe
Industrial
Metal Recycling Business
+25.3%
Added 4,621 organic clicks as search coverage expanded, with the blended ranking trade-off kept visible.
22,873Clicks
+519kImpressions
90 daysTimeframe
Industrial
Industrial Equipment Manufacturer
+49.7%
Organic clicks grew by 350 as the site reached a wider pool of equipment and process searches.
1,054Clicks
+68.9%Impressions
90 daysTimeframe
Legal
Personal-Injury Law Firm
+106.5%
Doubled organic clicks from a modest rise in exposure, with stronger average position and click-through rate.
2,065Clicks
0.60%CTR
90 daysTimeframe
AI4,549LLM sessions
AI Search
TeamStats
+405%
Tracked how AI platforms found TeamStats (teamstats.net), with ChatGPT producing most LLM visits while AI Overviews carried mentions and citations.
4,549LLM Sessions
162AI Mentions
239Citations
AI7:11avg duration
AI Search
FinTech SaaS
+71.7%
Showed how deep educational content and support documentation helped a FinTech SaaS brand earn high-engagement AI referral traffic.
1,322LLM Sessions
758Engaged
80Countries
AI893LLM sessions
AI Search
Lost Dutchman Leather
+435%
Analysed how Lost Dutchman Leather product pages (lostdutchmanleather.com) became AI recommendation entry points.
893LLM Sessions
451Engaged
66Key Events
AI88LLM sessions
AI Search
Emily Bridal
+1,660%
Mapped how AI platforms found Emily Bridalwear (emilybridalwear.co.uk) category, designer and dress pages.
88LLM Sessions
62Engaged
90.9%ChatGPT
AI61LLM sessions
AI Search
Newbury Self Storage
+662.5%
Showed how Newbury Self Store (newburyselfstore.co.uk) storage advice turned into qualified AI referrals.
61LLM Sessions
31Engaged
8.2%Conv Rate
Bridal Fashion
Emily Bridal
+137.5%
Grew bridal dress SEO clicks for Emily Bridalwear (emilybridalwear.co.uk) across Sheffield dress-research searches.
+137.5% Organic Traffic
+118.1% Impressions
3 mo. Timeline
E-commerce
Lost Dutchman Leather
+49.3%
Lifted organic clicks for Lost Dutchman Leather (lostdutchmanleather.com) by tightening wallet snippets and product-page alignment.
+49.3% Organic Clicks
+45.2% CTR
3 mo. Timeline
Sports & Entertainment
TeamStats
+34%
Grew organic traffic for TeamStats (teamstats.net) by covering football team management searches before a manager picks a tool.
+34% Organic Traffic
+29.3% Impressions
3 mo. Timeline
Beauty & Wellness
Phoenix Brighton Spa
+70%
Improved local search for Phoenix Brighton Spa (phoenixbrighton.co.uk) by tying service pages to Brighton demand.
+70% Organic Traffic
+188% Impressions
6 mo. Timeline
Automotive
Car Recycling Business
+29%
Boosted organic visibility for a car recycling business, generating more qualified leads through targeted SEO strategies.
+29% Organic Traffic
+78% Impressions
3 mo. Timeline
Business Consulting
Conscient
+19%
Grew organic search for Conscient (conscient.co.uk) with B2B consultancy content that matched how buyers shortlist agencies.
+19% Organic Traffic
+86% Impressions
6 mo. Timeline
Fitness
Speediance AU
+66%
Boosted organic visibility for Speediance AU (speediance.com.au) in a crowded home-gym market.
+66% Total Clicks
+22% Impressions
6 mo. Timeline
Fitness
Speediance UK
+119%
Improved organic visibility for Speediance UK (speediance.co.uk) on Gym Monster and home-training searches.
+119% Total Clicks
+135% Impressions
3 mo. Timeline
Fitness
Speediance NZ
+177%
Grew organic search for Speediance NZ (speediance.nz) on smart home-gym equipment terms.
+177% Total Clicks
+84% Impressions
6 mo. Timeline
Automotive
Car Auction Platform
+32%
Expanded organic reach for a rapidly scaling online car auction marketplace through targeted SEO strategies.
+32% Impressions
+5% Clicks
6 mo. Timeline
E-commerce
Boiler & Heating Spares
+18%
Improved organic clicks for a specialist heating parts supplier by tightening catalogue structure, page relevance and long-tail search coverage.
+18% Clicks
+10% Impressions
6 mo. Timeline
Local Services
ThermoPest
+128%
Recovered organic clicks for ThermoPest (pest.co.uk) after a Google core update by tightening service pages, technical health and local trust.
+128% Clicks
+147% Impressions
6 mo. Timeline
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