How we prove SEO work
Search advice is easy to fake. This page is the public rule for how we write, check and report work.
We do not name client websites here. Proof is the method, the data source and the change we can show in the account, not a screenshot of someone else's domain.
Who writes and who checks
Public pages and client recommendations are written by the people named on our about page. Strategy sits with Ben Lowe. Campaign delivery is run by the in-house team in Quezon City, including Jani A. Cañonero and Jewe O. Manalo. Senior review happens before a recommendation is treated as ready to implement.
Blog posts carry a named author, not a generic agency byline, so a reader can see who is accountable for the advice.
What we use as evidence
- Google Search Console for queries, pages, coverage and crawl issues.
- Ranking software for tracked terms, with the engine and location stated.
- Crawls for indexation, canonicals, status codes and internal links.
- Analytics events for form submits, calls and other enquiry actions the business already tracks.
If a channel was not set up by us, we say so. A tracking gap is not treated as an SEO delivery failure, and it is not filled with made-up conversions.
How we talk about results
We describe the problem, the diagnosis and the work. We do not publish another company's URL to win a pitch. Where a public case study exists, it is written around the job and the market, not the domain, unless the business has agreed in writing that the name can appear.
We do not claim guaranteed rankings, guaranteed AI Overview inclusion, or guaranteed citations in ChatGPT, Gemini, Perplexity or Copilot. Those systems choose sources. We can improve eligibility. We cannot sell inclusion.
What we will not publish
- Invented clients, quotes, rankings, traffic, leads or revenue.
- Public rate cards or package prices.
- Thin location pages for cities or countries where we do not operate an office.
- Separate thin URLs for GEO, AEO or ChatGPT SEO when the work belongs on the existing AI search service.
- Corrections hidden. If we get a fact wrong on this site, we fix the page rather than leaving the error live.
How this site is maintained
Service pages, this standards page and named author profiles are part of the same record. Contact details, the Quezon City address and the company LinkedIn profile are kept consistent so a person or a search system can tell who runs the work.
If you want the same standard applied to your own site, start with an SEO audit or the contact form.
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