AI SEO, GEO and AEO
We work with businesses buyers research before choosing. If your website leaves out the specifications, experience or service details they need, you can be hard to assess. We improve those pages and check how your business appears in Google, ChatGPT and other AI search tools.
British-led and based in the Philippines, with UK, US and Australian work. We combine technical SEO, page editing and AI search monitoring, with a clear route for interested buyers to enquire.
UK / US / AU
British-led SEO. Clear priorities, experienced people and work you can see.
Explore our workWork led by Ben Lowe and Sassin Lowe. We review the pages that explain your offer and the evidence buyers need before contacting you.
From research to a relevant enquiry
Examples of buying decisions we can help your website answer. We research your market and speak with your team before choosing the questions to test.
A workshop choosing an industrial parts washer needs to check load capacity, material compatibility and the cleaning process. The purchasing team also needs to know what installation and local support involve.
We put verified specifications and application limits on the product page, link to supporting documents and explain what details to send for a quote. Your technical team approves the claims.
Construction and industrial SEOA homeowner needs someone to repair a leaking roof, but a contractor page only talks about new installations. They cannot tell whether the firm handles repairs or covers their suburb.
We clarify the repair services, service area and inspection process, add relevant completed projects and check the call or quote link. This work sits alongside Maps and Google Business Profile optimisation.
Home services SEOA finance director considering outsourcing payroll needs to know who handles filings, which systems the firm supports and what happens during the handover. They need enough detail to discuss the options with colleagues before booking a consultation.
We spell out the service scope and client responsibilities, add relevant credentials and approved examples, and explain what to bring to the first consultation. A qualified reviewer checks any regulated advice.
B2B and professional-services SEOA shopper comparing a laptop bag needs to know whether their device fits, how much the bag weighs and whether the material suits a wet commute. Delivery dates and returns may decide between otherwise similar bags.
We add verified internal dimensions, weight and material details, make delivery and returns easy to find, and help buyers compare suitable models. We also check that structured product data matches the page.
Ecommerce SEOPublished evidence
These published cases cover August 2025 to January 2026. They document observed traffic, visibility and tracked activity, not a causal test of a single GEO change or a promise of your results. Each case explains its sources and comparison limits.
4,549 LLM referral sessions, alongside 162 AI mentions and 239 AI link citations. Traffic and visibility are separate measurements.
Read the case Newbury Self StoreLLM referral sessions rose from 8 to 61, with 13 tracked key events. Useful early evidence from a small starting base, not 13 confirmed leads.
Read the case Lost Dutchman Leather893 AI-referred sessions and 66 tracked key events. Product-detail pages were important entry points; events are not a count of sales.
Read the case FinTech SaaS1,322 LLM referral sessions and 758 engaged sessions. Educational and support content helped explain the research journey.
Read the caseThe commercial shift
A buyer can ask ChatGPT to compare suppliers before visiting any of their websites. The answer may name a business, cite a product page or describe a service incorrectly. Checking rankings alone will not show you that.
The work is often called AI SEO or generative engine optimisation (GEO). You may also see answer engine optimisation (AEO) and LLM SEO. These labels overlap; the useful distinction is which platforms we check and what we change on your site.
We start with the service and product pages closest to an enquiry or purchase. Missing specifications, outdated service details and unsupported claims give us specific work to do. We then repeat the agreed checks to see whether the answers and cited pages change.
Scope and limits
WE CAN IMPROVE
Page accessWe fix crawl barriers and internal links that make important pages difficult to find.
Service informationWe explain what you offer, where you work and which customers you can help.
Product and project detailWe add verified specifications, relevant examples and current information to the pages that need them.
Business listings and reviewsWe check for conflicting details and identify relevant places to build your reputation.
ReportingWe show what changed on the site, what appeared in our checks and which visits led to tracked actions.
WHAT REMAINS OUTSIDE OUR CONTROL
When a platform updatesPublishing an edit does not mean a platform will immediately recrawl or use it.
Inclusion in an answerStructured data can describe your pages, but it cannot secure a citation or recommendation.
Every answer a buyer seesOur question set is a sample. Answers vary by model, time, location and wording.
Untracked buying decisionsA buyer may read an answer and contact you later without an identifiable referral.
How your business is describedWe can correct your published information and monitor answers. The platform still chooses its wording and sources.
The Bright Forge method
You get an agreed question set, a dated baseline and a prioritised page plan. We identify the work, the person responsible for approval and the evidence we will use to review progress.
We combine search evidence with your sales questions, product knowledge and customer objections. We group these into discovery, comparison and selection questions, keeping observed searches separate from prompts we propose to test.
Prompt and query mapWe run the agreed questions on the chosen platforms and record which businesses appear, which pages are cited and any inaccurate descriptions of your services. Each record includes the question, date and market.
Visibility baselineWe identify the exact pages and passages that need work: missing product specifications, unclear service scope, unsupported claims or inaccessible content. We agree who writes, verifies and implements each change.
Prioritised page workWe check the business profiles, reviews and industry publications buyers and search systems can consult. The plan identifies inaccurate listings to correct and relevant opportunities for coverage, with outreach scoped before work begins.
Authority planWe track the signals each platform exposes, then connect referral visits and conversion events where possible. A citation is visibility. It is not automatically a lead or sale.
Progress reportCitation readiness
A supplier specification, a named specialist, a clear returns policy or a documented project gives a buyer something to check. We make that information accessible on the relevant page and support it with accurate business profiles, reviews and credible third-party sources.
Our technical SEO work checks whether important pages can be reached and indexed. Content SEO makes the answers useful, while authority work supports claims beyond your own website. Structured data describes those visible facts; it does not replace them.
Platform-specific checks
Every platform exposes different controls and reporting. We use what the platforms document, then apply experienced SEO judgement where the data remains incomplete.
AI Overviews and AI Mode
Pages still need to be indexed, snippet-eligible and built on normal SEO fundamentals. Google says there is no special schema required.
Indexation, content usefulness, internal discovery, snippet controls and Search Console performance.
ChatGPT search
OpenAI documents OAI-SearchBot as the crawler used to surface sites in ChatGPT search results. Search access is separate from GPTBot training controls.
Crawler access, cited-page quality, brand accuracy, referral traffic and priority research prompts.
Cited research answers
Answers can cite multiple web sources and change between checks. We inspect the cited pages to understand which information supports the answer.
Citation patterns, competing sources, source-page depth, evidence and freshness.
Copilot and Bing AI answers
Bing Webmaster Tools reports citations, cited URLs and sampled grounding queries through AI Performance. These are citation records, not ranking positions.
AI Performance, Bing indexation, cited URLs, grounding-query themes and IndexNow suitability.
Reporting and attribution
We report which answers cite you, which pages receive identifiable AI referrals and what those visitors do next. Each tells you something different about whether the work is helping.
A brand mention is not necessarily a linked citation. A citation does not prove a visit, and a conversion event does not prove a qualified enquiry. We agree what each event means and compare it with your enquiry or order records where available.
Google AI-feature traffic is included within Search Console web-search reporting, not a complete standalone AI attribution report. Unidentified referrals and later direct visits leave gaps. For ongoing monitoring and delivery QA, see our SEO Command Centre.
Observed mention or citationWe record whether an answer names the brand, links a source page or both, with the prompt, platform, market and date.
Cited URL or grounding queryWhere available, platform reporting shows the cited page and queries used to find sources.
Referral visitAnalytics records traffic from an identifiable AI or search surface.
Tracked actionA visitor submits, calls, books or completes another configured conversion event.
Confirmed lead or saleYour commercial process confirms the outcome. Analytics alone does not.
Audit and implementation
A record of answers to agreed buyer questions, the pages they cite and access problems that need fixing.
Which page should answer each buying question, which facts are missing and which credentials, specifications or examples need expert approval.
Page edits that answer missing questions, explain comparisons and put approved evidence beside the claims it supports. We agree who publishes each change.
Robots rules, rendering, indexability, snippet controls and valid schema that reflects visible page content.
A review of business listings and relevant publications, with recommended corrections and outreach opportunities. Any outreach work is defined in the proposal.
Prompt observations, platform data, referrals and conversion signals presented with the limits clearly stated.
Commercial fit
Your buyers compare technical details, service scope or specialist experience before they contact you. You have useful expertise or product information, but your website does not yet explain it well enough.
Sites with blocked crawling, weak service pages, no useful proof or unclear positioning. We identify those gaps first and recommend foundational SEO work where it is the more useful investment.
If buyers mainly need directions, opening hours or an urgent local callout, local SEO and a working enquiry route may deserve the budget first. We discuss that before recommending an AI search engagement.
Private scope and proposal
We agree whether you need an audit, help improving specific pages or an ongoing programme. Your proposal names the deliverables, who implements them and how we will review progress.
Discuss your AI search opportunityYOUR PRIVATE PROPOSAL CONSIDERS
Platform guidance
Google says standard SEO best practices remain relevant and no special schema is required.
OPENAI Overview of OpenAI crawlersOpenAI explains OAI-SearchBot, GPTBot and ChatGPT-User as separate controls and use cases.
MICROSOFT BING AI Performance in Bing Webmaster ToolsBing documents citation counts, cited URLs and sampled grounding queries for AI answers.
Straight answers
What to know about scope, measurement and working with us.
AI SEO covers work to help people find a business through AI search. GEO focuses on generated answers; AEO focuses on direct answers, including search features such as featured snippets. The terms overlap. We agree the platforms, pages and work you need rather than sell a separate service for each label.
No. Google says the same SEO fundamentals apply to AI Overviews and AI Mode. Your pages still need to be accessible, indexed and useful. We build on that work by checking AI answers and improving the pages buyers use to compare you.
No agency can guarantee a citation or recommendation. Platforms choose their sources, and answers change with the question, location and model. We improve your pages and track an agreed set of questions, but those checks cannot cover every answer a buyer might see.
Not for Google AI Overviews or AI Mode. Google says there is no special schema or AI text file required. We use valid structured data where it helps describe real visible content, and we check crawler controls such as OAI-SearchBot separately for platforms that publish them.
We check how your business and competitors appear for agreed buyer questions, which pages get cited and whether search crawlers can reach your content. You receive a prioritised page plan with missing information, technical fixes and tracking requirements. We agree implementation separately.
We combine prompt-set observations with platform data where available, including Search Console, Bing Webmaster Tools AI Performance, referral traffic and GA4 conversion events. We distinguish a citation, a visit, a tracked action and a confirmed lead rather than treating every mention as revenue.
We set delivery dates after reviewing the site and agreeing approvals. Search platforms then need to recrawl and reassess changed pages, on schedules we do not control. We report completed work and observed results separately; a page going live is not a promise of immediate citations.
We provide a private proposal based on the pages, markets and technical work involved. It sets out the audit, page edits, implementation responsibilities and reporting included, so you can compare the scope with your budget and existing SEO work.
Yes. We agree which pages we will work on, who makes the site changes and who approves them. Your team can retain implementation, or we can scope that work with you. Your subject experts review technical or regulated claims before publication.
START WITH YOUR BUYING JOURNEY
Send your website, priority services or products, target markets and the questions buyers ask before contacting you. We will review the fit, discuss the evidence and access needed, and scope an audit or implementation programme through a private proposal.
Request an AI visibility auditTell us about your website, target market and the search problems you want to address.
