Evidence before recommendations
We review crawl data, Search Console signals, rankings, page performance, content quality, internal links and conversion paths before we tell you what to change.
SEO Audit Specialists
SEO Audits in the Philippines
Before you commission a rebuild or another content campaign, we check what the existing site is doing. We trace a traffic drop, an underperforming service page or a missed market back to the pages, search data and technical behaviour behind it.
We provide SEO audits from the Philippines for businesses here and in Australia, the UK and the USA. You receive a prioritised findings register, evidence for each recommendation and a handover explaining what your developer, writer or marketing team should do next.
Send us the domain, the decision you need to make and any relevant release dates. We agree which markets, templates and page groups the audit covers before quoting. Read-only Search Console and analytics access lets us distinguish a search visibility problem from a tracking change.
Based in the Philippines.Working across the world.
UK / US / AU
British-led SEO. Clear priorities, experienced people and work you can see.
Explore our workDiagnoseCrawl, indexation, content, links and conversion issues.
PrioritiseSeparate urgent blockers from low-value noise.
RoadmapTurn findings into implementation-ready next steps.
Why audit first
More SEO activity does not help if the site has the wrong problem
Many sites do not need more random blog posts, another backlink package or another round of cosmetic metadata edits. They need to understand why organic performance is stuck, dropping or failing to convert.
A proper SEO audit gives that clarity. It connects technical evidence, content quality, search demand, authority signals and buyer behaviour into a roadmap your team can actually use.
SEO strategy and consulting
What needs a consultant, and what needs a delivery team?
If you already have developers, writers or an agency, adding another supplier may not solve the problem. You may need an SEO consultant to challenge the plan, identify the constraint and turn competing recommendations into a sequence your team can deliver.
We use the audit to establish what is happening. The consulting work determines what to do about it: which commercial pages deserve investment, where competitors have an advantage and which technical dependencies must be resolved before content or links can help.
If you need us to carry out the work as well, our managed SEO service covers ongoing delivery. The distinction is agreed in the scope, so a strategy engagement does not quietly become an open-ended retainer.
Prioritised by commercial impact
An audit should not bury your team in a huge issue list. We separate urgent blockers, growth opportunities, quick wins and low-value noise.
Built for implementation
The output is written for owners, marketers, developers and content teams, with clear next steps rather than generic tool exports.
When to audit
An audit is useful when the next SEO move is not obvious
If a site has a clear technical blocker, fix it. If the business already has a strong roadmap, execute it. But when rankings, traffic, leads or stakeholder confidence are unclear, an audit prevents expensive guesswork.
- Organic traffic has dropped and the cause is not obvious
- Important keywords are stuck despite ongoing SEO work
- The site gets impressions but not enough clicks or leads
- A redesign, migration, CMS change or domain move is planned
- Google Search Console is showing crawl, indexing or page experience warnings
- Content is being published but the right pages are not moving
- A developer or agency has changed the site and rankings have shifted
- You need a clear SEO roadmap before spending more on content, links or technical work
What we audit
Technical, content, authority and conversion issues in one SEO diagnosis
We review crawl access, content relevance, internal links and competing search results to investigate visibility problems. A page can also rank well but fail to generate enquiries. We examine its offer and contact path separately rather than assuming every commercial problem is a ranking problem.
Crawlability and indexation
We check whether Google can discover, crawl, render and index the right URLs, including robots.txt, noindex tags, canonicals, sitemap quality, redirects and crawl waste.
Site architecture and internal links
We review how authority and relevance move through the site, whether priority pages are buried and whether internal anchors support the right topics.
Technical SEO and performance
We assess Core Web Vitals, mobile usability, status codes, duplicate URLs, JavaScript risks, schema fit, structured data errors and page template problems.
Content quality and search intent
We check whether key pages match the SERP, answer the buyer properly, avoid cannibalisation and provide enough depth, proof and clarity to compete.
Keyword and opportunity mapping
We compare current rankings, missing opportunities and competitor coverage so every recommendation is tied to actual search demand and business value.
Authority and backlink profile
We review backlink quality, risky patterns, lost links, anchor text, competitor authority gaps and the pages most likely to benefit from safer link growth.
Local and service-page signals
For Philippine and local service businesses, we review location relevance, service clarity, trust signals, NAP consistency and local conversion paths.
Conversion and enquiry path
SEO traffic has to become leads. We check CTAs, proof, form paths, contact clarity, page flow and whether the visitor has enough reason to act.
What tools miss
An automated scan is not an SEO strategy
SEO tools are useful. We use them. But a tool export is evidence, not a decision. The valuable part is interpreting what matters for the site, the market and the business.
Automated scans report symptoms
A tool can flag missing metadata, slow pages or duplicate titles. It cannot always tell whether the page matters commercially or whether the fix should be done now.
Context changes priority
A technical warning on a blocked tag page may be irrelevant. A weaker issue on a core service page may be urgent because it affects rankings and enquiries.
SEO judgement matters
We explain why a finding matters, which pages it affects and what evidence would justify acting on it. Where the cause remains uncertain, the roadmap names the next check instead of presenting a guess as a fix.
Prioritisation
The audit should make the next 90 days clearer
The same issue can be urgent on one site and irrelevant on another. We prioritise by risk, business value, search demand, implementation effort and likely SEO upside.
Fix first
Indexation failures, broken templates, redirect errors, canonical conflicts, critical crawl issues and tracking problems that stop performance from being judged properly.
Fix next
Pages with search demand, existing impressions, ranking potential or conversion value where technical, content or internal-link improvements can support growth.
Plan into the roadmap
Content gaps, authority gaps, architecture improvements and template changes that should be handled as part of a wider SEO campaign.
Ignore or park
Warnings that look dramatic in tools but have little commercial upside, low risk or no meaningful connection to organic performance.
Audit process
From raw SEO evidence to a practical implementation roadmap
We do not start by hunting for the biggest number of errors. We start by understanding what the site needs to achieve and what is preventing that from happening.
Access and baseline
We confirm the business goals, priority pages, analytics setup, Search Console data, current rankings and the problem the audit needs to answer.
Crawl and technical diagnosis
We crawl the site, review indexation signals, inspect templates, test performance, check structured data and look for technical blockers.
Content, intent and competitor review
We assess priority pages against search intent, SERP competitors, keyword mapping, content depth, proof, internal links and conversion clarity.
Authority and risk review
We examine backlink quality, authority gaps, anchor patterns, lost links and off-page risks that may affect rankings or future growth.
Roadmap and handover
We deliver a prioritised roadmap with findings, evidence, recommended fixes, responsible teams and the order work should happen in.
What you receive
Clear findings, evidence and next steps
The output is designed to help the business make decisions and help the people doing the work implement the right fixes in the right order.
Audit summary for decision makers
A plain-English overview of what is holding the site back, which fixes matter most and what the business should do next.
Technical and content findings
Evidence-backed findings across crawlability, indexation, site structure, performance, content quality, on-page SEO and conversion paths.
Prioritised implementation roadmap
A practical task list grouped by impact, urgency, complexity and likely owner, so developers, content teams and stakeholders know what to do first.
Strategic next-step recommendations
Clear guidance on whether the site needs technical SEO, content improvement, link building, local SEO, migration support or wider campaign work.
Illustrative audit decision
Should we rewrite this page or repair its template?
Example, not a client result: a service page lost impressions after a template release. Rewriting the page immediately could spend the budget without addressing the fault. We would investigate the release and indexing evidence first.
Evidence to collect
We would compare the release date with complete Search Console periods, inspect the affected URL and check its returned HTML. A site-wide average alone cannot explain what happened to this page.
Decision and owner
If the live template emits an unintended noindex directive, we would ask the developer to remove it from the affected public pages. The marketing owner confirms which pages should be searchable before the change.
Limits of the finding
An audit identifies supported findings and unresolved questions. Implementation and measurement are needed to assess the recommendations, and neither guarantees rankings, traffic or leads.
Acceptance check
We would test the live response and rendered page after release, confirm the directive is gone and check that private pages remain excluded. Search Console recrawl and performance observations follow separately; a passed code check is not recovered traffic.
After the audit
The roadmap decides which SEO service comes next
Some audits lead to technical fixes. Others show the need for page rewrites, content planning, safer link building or migration support. The point is to stop guessing.
Technical SEO services
For crawl, indexation, rendering, performance, schema and architecture fixes found during the audit.
On-page SEO services
For improving page structure, metadata, content depth, internal links, FAQs and conversion flow.
Keyword research services
For mapping search demand, intent and opportunity before content or page changes are planned.
Link building services
For authority growth once the site has the right technical and content foundations in place.
Website migration services
For pre-migration and post-migration audits when redesigns, CMS changes or URL moves are risky.
SEO services Philippines
For turning audit findings into an ongoing SEO campaign across technical, content, authority and reporting.
Questions buyers ask
SEO audit services FAQs
What is included in an SEO audit?
A proper SEO audit reviews technical SEO, crawlability, indexation, site structure, internal links, content quality, search intent, keyword opportunities, backlink profile, local signals where relevant and the conversion path from organic landing pages.
Is this different from an automated website scan?
Yes. Automated scans are useful for finding surface-level warnings, but they do not understand commercial priority. We use tools as evidence, then apply SEO judgement to decide which issues matter and which ones can wait.
Do you need access to Google Search Console and GA4?
Read-only access is strongly recommended because it lets us connect findings to impressions, clicks, traffic, engagement and conversion data. We can still perform a crawl-led audit without access, but the recommendations will be less complete.
Can you audit a site before a redesign or migration?
Yes. Pre-migration audits are often the best time to prevent ranking loss. We review URL structure, redirects, templates, content risk, tracking, internal links and launch QA before major site changes go live.
Will you help implement the recommendations?
You can give the findings to your own team or ask us to scope implementation. Coding, copy revisions, staging checks and post-release monitoring are separately agreed; the audit fee does not imply an unlimited fix programme.
How long does an SEO audit take?
Most small to mid-sized business audits take one to two weeks depending on site size, data access and complexity. Larger ecommerce, marketplace or multi-location sites may need a longer audit window.
Do you audit content and backlinks as well as technical SEO?
Yes. Technical issues are only part of SEO performance. We also review content quality, search intent, keyword mapping, internal links, authority signals, backlink quality and competitor gaps.
What happens after the audit?
You receive a prioritised roadmap. From there, the next step may be technical fixes, page rewrites, internal linking, content planning, link building, migration support or a wider SEO campaign.
What belongs in an SEO audit checklist?
A useful SEO audit checklist covers crawlability, indexation, templates, performance, structured data, metadata, search intent, content quality, internal links, backlinks, competitor gaps, analytics and conversion paths. We adapt the checks to the site rather than treating every warning as equally important.
Start with diagnosis
Send us the site and we’ll show what is actually holding it back
We will review the site, confirm the likely audit scope and explain what type of SEO diagnosis would be most useful before any implementation work begins.
Scope, Evidence and Delivery
An Audit Should Make The Next Decision Easier
The useful output is a prioritised decision, not the largest possible issue count. We distinguish missing pages, weak existing owners and technical problems before recommending a build.
Separate Evidence From Assumptions
We record the source, date, market and exact page behind a finding. An absent keyword in a third-party database is not proof that the site has never appeared for it. Search Console queries and existing pages help decide whether the right action is an improvement or a genuinely new owner.
Review keyword and competitor researchGive Each Action an Owner
Recommendations identify the URL, proposed change, commercial reason and dependency. We distinguish work your team can implement from decisions needing access, budget or approval. Similar findings are grouped when one template repair will address them safely.
See implementation supportMeasure the Relevant Market
For an international audit, searcher country, query wording and landing page are reviewed separately. A searcher located abroad may still be looking for your home-market offer. The measurement plan reflects the actual market and the data available.
See international campaign planning Let's Talk
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