Ecommerce SEO Services That Turn Catalogues Into Compounding Organic Revenue

Ecommerce SEO is dominated by templates and scale. Instead of optimising twenty pages, you are optimising category architecture, faceted navigation, thousands of product pages, out-of-stock handling, duplicate variants and product schema — and every fix multiplies across the catalogue. It also has a direct revenue line: rankings turn into sessions, sessions into add-to-carts. Our ecommerce campaigns are built around that template-level thinking rather than page-by-page tweaks.

Shopify, WooCommerce, Magento, BigCommerce and headless or custom builds. Each platform has its own SEO quirks — Shopify's collection and tag duplication, WooCommerce's crawl bloat from filtered URLs, Magento's layered navigation — and knowing where each platform fights you is half the technical work. We also handle replatforming: our website migration service exists because store migrations are where ecommerce rankings most often die.

Published examples: Speediance UK grew organic traffic 119% in three months; Speediance Australia grew clicks 66% in six months; Speediance New Zealand grew 177% in the same window; a bridal dress designer grew organic clicks 137.5% in three months; a leather wallet brand grew clicks 49.3% with CTR up from 3.1% to 4.5%. Every one of those is a published case study with the Search Console numbers shown.

Technical fixes on a large catalogue can move numbers faster than people expect — indexation and template fixes affect thousands of URLs at once. Our published ecommerce results range from 119% and 137.5% traffic growth over three-month comparisons to 66% and 177% over six months. Plan for three to six months to see meaningful movement and judge a campaign properly over six to twelve.

Both, but in the right order. Category and collection pages usually carry the commercial head terms and deserve first attention: architecture, internal linking, on-page copy that actually helps buyers, and clean pagination. Product pages then win the long tail with unique descriptions, review markup, product schema and image optimisation. We map the demand first so effort lands where the revenue is.

Yes — technical work is usually where ecommerce campaigns start. Common culprits we fix: index bloat from filtered and tagged URLs, duplicate content across variants, thin or empty categories, broken canonical logic, slow templates hurting Core Web Vitals, missing or invalid product schema, and internal links that bury money pages. Our technical SEO service covers the full diagnostic and the fixes.

More than ever — AI assistants now recommend products and stores directly. We measure this: a leather goods ecommerce brand we work with grew AI referral sessions 434.7% over a six-month comparison, with ChatGPT driving 93% of that traffic. A bridal ecommerce site grew LLM referrals 1,660% on top of a 71.6% search visibility gain. The same foundations power both: crawlable catalogues, clear product entities and content AI can cite.

Market rates for ecommerce SEO typically run higher than local SEO because of catalogue scale — agencies in the UK, US and Australia commonly charge the equivalent of £2,000 to £10,000+ a month for competitive stores. We scope by catalogue size, competition and growth targets, quote a fixed monthly figure in writing, and because we deliver from the Philippines, more of the budget buys actual work. No percentage-of-revenue pricing, no surprise line items.

Yes. Our content SEO team produces category copy that supports rankings without burying the product grid, unique product descriptions at scale, and buying guides that capture research-stage searches and feed internal links to money pages. Everything is written for your market's English — UK, US or Australian — and passes human editorial review before it ships.

Yes — it is one of our specialities. We ran coordinated campaigns for Speediance across the UK, Australia and New Zealand storefronts, growing all three without the country sites cannibalising each other: correct hreflang, country-relevant links and market-specific content. If you sell into multiple countries from one store or several, we structure the SEO so each market can rank.

Happily. Every technical recommendation ships with priority, expected impact and implementation notes a developer can act on without translation. For stores without dev resource, we can implement directly on most platforms. Either way, changes are agreed before they happen — nobody wants surprise edits on a live store.