Speediance NZ
Speediance NZ
We worked on speediance.nz. New Zealand search for smart home gyms, with the same product set as the other regional shops.
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British-led SEO. Clear priorities, experienced people and work you can see.
Explore our work
The Search Console screenshot compares “Last 6 months” with “Previous 6 months”: 927 to 2,570 clicks, 46,600 to 85,800 impressions, 2% to 3% CTR and average position 31.3 to 25.0. Exact calendar dates and country/search filters are not visible. These are site-wide search observations for the NZ storefront, not confirmed orders or a New Zealand country-filtered result.
The Challenge
Competing in a saturated fitness equipment market while targeting both commercial gyms and individual consumers amid seasonal demand fluctuations.
Our Approach
The campaign covered keyword research, on-page optimisation, technical review and link building. The Search Console comparison records changed visibility and clicks, but does not isolate the effect of an individual tactic.
Strategy
Keyword Strategy
Mapped commercial & consumer search intent across NZ.
Content Optimisation
Enhanced product & category pages for target queries.
Technical SEO
Improved site speed, mobile UX & structured data.
Link Building
Earned mentions from fitness blogs and local directories.
Performance Monitoring
Refined tactics continuously using GSC insights.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Total Clicks | 927 | 2,570 | +177% |
| Total Impressions | 46,600 | 85,800 | +84% |
| Average Position | 31.3 | 25.0 | Improved |
| Click-Through Rate | 2% | 3% | +50% |
Key Takeaways
- Keyword & content alignment fuels growth.
- Technical excellence underpins ranking gains.
- Continuous monitoring adapts to seasonality.
Ready to Grow Your Business?
Tell us about your website, target market and the search problems you want to address.