Conscient
Conscient
We worked on conscient.co.uk. The published comparison shows 19% more organic clicks and 86% more impressions. CTR fell from 3.3% to 2.1%; the figures do not measure enquiry quality.
UK / US / AU
British-led SEO. Clear priorities, experienced people and work you can see.
Explore our work
The business question
Conscient is a B2B tech marketing and strategy agency offering services including brand and messaging, content creation and consultancy. The commercial question is whether the extra search appearances reached businesses looking for that support. The aggregate comparison does not identify those buyers.
What the comparison shows
The published Google Search Console screenshot compares Last 6 months / Previous 6 months. Clicks increased from 13.2K to 15.7K and impressions from 398K to 742K, while CTR fell from 3.3% to 2.1%. It records search performance, not a sequence of implemented changes or a lead result.
Recommended follow-up checks
These are review priorities, not a verified log of work delivered for Conscient. Exact calendar dates and query filters are not displayed in the screenshot.
Separate buyer queries
Review queries by service and buyer need. Brand searches, research questions and consultancy enquiries should not be treated as equally valuable.
Review service-page entry points
Identify the pages receiving the additional impressions, then check whether their titles and descriptions accurately explain the service offered.
Check navigation and internal links
Check whether a visitor can move from an informational page to the relevant consulting service and an appropriate enquiry route.
Assess supporting evidence
Review the experience and supporting examples on service pages. The performance screenshot does not establish that backlinks were acquired.
Measure enquiries separately
Match landing-page visits with recorded enquiries over the same period before assessing whether search growth brought suitable prospects.
Results
| Metric | Previous 6 months | Last 6 months | Change |
|---|---|---|---|
| Total Clicks | 13,200 | 15,700 | +19% |
| Total Impressions | 398,000 | 742,000 | +86% |
| Average Position | 23.3 | 21.7 | 1.6 positions better |
| Click-Through Rate | 3.3% | 2.1% | -1.2 percentage points |
Key Takeaways
- Impressions rose faster than clicks: +86% versus +19%, using the rounded displayed totals.
- CTR fell from 3.3% to 2.1%. More search appearances did not translate into a proportionate rise in clicks.
- Average position improved from 23.3 to 21.7, but the screenshot does not show individual service-query rankings.
- Two period totals do not establish whether impressions increased before clicks or whether visitors were suitable buyers.
- The next useful check is which pages gained impressions and which generated enquiries, rather than assuming all additional visibility had equal value.
Ready to Grow Your Business?
Tell us about your website, target market and the search problems you want to address.