Phoenix Brighton Spa
Phoenix Brighton Spa
We worked on phoenixbrighton.co.uk. Local spa and beauty search in Brighton is crowded. The job was service pages, GBP and location relevance, not a national brand campaign.
UK / US / AU
British-led SEO. Clear priorities, experienced people and work you can see.
Explore our work
The Challenge
Breaking through a competitive local spa & beauty market while targeting location-based service keywords and building online trust.
Our Approach
Local keyword research, content optimisation, Google Business Profile improvements, on-page technical fixes and authority link building drove significant traffic growth.
Strategy
Local Keyword Research
Focused on geo-targeted spa & beauty service terms.
Content Optimisation
Optimised service pages & blog content for local intent.
Technical SEO
Improved site speed & mobile UX for appointment bookings.
GBP & Schema
Enhanced Google Business Profile & added structured data.
Authority Backlinks
Earned links from wellness blogs and local directories.
Results
Source: the published Search Console comparison image. Its selectors show Last 6 months and Previous 6 months. Exact calendar dates and country/search filters are not visible, so these figures are not presented as a country-filtered series or a booking result.
| Metric | Before | After | Change |
|---|---|---|---|
| Total Clicks | 5,570 | 9,480 | +70% |
| Total Impressions | 145,000 | 418,000 | +188% |
| Average Position | 17.8 | 21.5 | Worse aggregate position |
| Click-Through Rate | 3.8% | 2.3% | CTR decreased |
Key Takeaways
- Local SEO focus drives foot-traffic oriented businesses.
- GBP enhancements complement on-site optimisation.
- Authority citations build consumer trust in service niches.
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